Official rules

Contest rules

The official rules for our November 2026 giveaway and #MyGambiaHome contest. No purchase necessary.

Sweepstakes. The winner is chosen by random draw.

Giveaway — “Pick Your Dream Home”

  1. Sponsor

    Lux Real Estate, part of Lux Creation Group, 242 North Avenue 25, Los Angeles, CA 90031, USA ("Sponsor"). Questions: realestate@luxcreationgroup.com.

  2. Platforms

    This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram, Meta Platforms, Inc., TikTok or ByteDance Ltd. By entering, you release them from all liability and agree to their terms of use. Questions about the promotion go to the Sponsor, not to the platforms.

  3. No purchase necessary

    No purchase or payment of any kind is necessary to enter or win. A purchase will not increase your chances of winning.

  4. Who can enter

    Open to individuals who are at least 18 years old (or the age of majority where they live, if higher) and legal residents of the 50 United States, the District of Columbia, or The Gambia. Employees, agents and contractors of the Sponsor, Lux Creation Group and participating property developers, and members of their immediate families and households, are not eligible. Void where prohibited or restricted by law.

  5. Entry period

    The giveaway starts at 12:00 PM Eastern Time (ET) on 3 November 2026 and ends at 11:59 PM ET on 15 November 2026. The Sponsor’s clock is the official timekeeper.

  6. How to enter

    On Instagram or TikTok during the entry period: (1) follow @lux__real_estate (Instagram) or @lux_real_estate (TikTok); (2) comment on the official giveaway post with the name of the home you would choose; and (3) tag one friend in your comment. Limit one entry per person, regardless of the number of comments, accounts or platforms used.

  7. Selecting the winner

    One potential winner will be selected by random draw from all eligible entries on or about 16 November 2026. The draw will be recorded. The odds of winning depend on the number of eligible entries received.

  8. Prize

    One grand prize. The winner chooses either (a) a VIP Property Day in The Gambia for the winner and one guest, comprising a private driver for one day, accompanied visits to up to three developments with a Lux advisor, and lunch (approximate retail value up to US$350; to be taken by 30 June 2027 on a date agreed with the Sponsor), or (b) a US$250 home-goods gift card from a retailer chosen by the Sponsor. Flights, accommodation, visas, insurance, travel to and from The Gambia and all other expenses are not included. Total approximate retail value of all prizes: up to US$350.

  9. Prize terms

    Prizes are non-transferable, and no cash alternative is offered except at the Sponsor’s discretion. The Sponsor may substitute a prize of equal or greater value if a prize becomes unavailable. Any taxes or fees on a prize are the winner’s responsibility.

  10. Winner notification

    Potential winners are contacted only by direct message from the official accounts @lux__real_estate (Instagram) or @lux_real_estate (TikTok). A potential winner must reply within 72 hours and may be asked to confirm eligibility and identity. If a potential winner does not reply in time, is ineligible or declines, an alternate may be selected. The Sponsor will never ask a winner for a payment, card or bank details, or a password. Report any account that does.

  11. Publicity

    Except where prohibited by law, the Sponsor may announce winners by name or social-media handle on its website and social channels.

  12. Disqualification and changes

    The Sponsor may disqualify any entry or entrant that is fraudulent, uses multiple or automated accounts, is offensive, infringes anyone’s rights, or breaks these rules or a platform’s rules. If the promotion cannot run as planned for reasons beyond the Sponsor’s control, the Sponsor may modify, suspend or cancel it and award prizes from eligible entries received before then.

  13. Limitation of liability

    To the extent permitted by law, entrants release the Sponsor, Lux Creation Group and their partners from liability for any loss, injury or damage arising from participating in the promotion or accepting or using a prize, and the Sponsor is not responsible for lost, late, incomplete or technically corrupted entries or for platform outages.

  14. Privacy

    Personal information is used only to run this promotion, contact winners and deliver prizes. It is not sold and is not used for marketing unless you separately agree.

  15. Governing law

    These rules are governed by the laws of the State of California, USA, without regard to conflict-of-law principles, except where the law of the entrant’s place of residence requires otherwise.

  16. Winner’s name

    For the winner’s name, email realestate@luxcreationgroup.com after 30 November 2026.

Skill contest. Winners are chosen by a judging panel, not by chance.

#MyGambiaHome photo and video contest

  1. Sponsor

    Lux Real Estate, part of Lux Creation Group, 242 North Avenue 25, Los Angeles, CA 90031, USA ("Sponsor"). Questions: realestate@luxcreationgroup.com.

  2. Platforms

    This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram, Meta Platforms, Inc., TikTok or ByteDance Ltd. By entering, you release them from all liability and agree to their terms of use. Questions about the promotion go to the Sponsor, not to the platforms.

  3. No purchase necessary

    No purchase or payment of any kind is necessary to enter or win.

  4. Who can enter

    Open to individuals who are at least 18 years old (or the age of majority where they live, if higher) and legal residents of the 50 United States, the District of Columbia, or The Gambia. Employees, agents and contractors of the Sponsor, Lux Creation Group and participating property developers, and members of their immediate families and households, are not eligible. Void where prohibited or restricted by law.

  5. Entry period

    The contest starts at 2:00 PM ET on 16 November 2026 and ends at 11:59 PM ET on 29 November 2026. The Sponsor’s clock is the official timekeeper.

  6. How to enter

    During the entry period, post an original photo or video (60 seconds or shorter) of a place in The Gambia that feels like home to you, from a public Instagram or TikTok account. Tag @lux__real_estate (Instagram) or @lux_real_estate (TikTok) and include #MyGambiaHome in the caption. You may enter up to three times; each entry is judged separately, and a person can win only one prize.

  7. Entry requirements

    Your entry must be your own original work, and you must own all rights in it. Anyone who can be identified in it must have agreed to appear. Do not include children without a parent’s or guardian’s consent. Entries must not use AI-generated, stock or third-party images, must not include music other than from the platform’s licensed library, and must not be offensive, unlawful or misleading.

  8. Use of entries

    You keep ownership of your entry. By entering, you give the Sponsor a non-exclusive, royalty-free licence to display your entry, credited to your handle, in posts about this contest on its social channels and website for up to 12 months. The Sponsor will ask you to confirm in a comment or message before featuring your entry in a feed post.

  9. Judging

    A panel of three Sponsor staff will score each eligible entry out of 100: story and emotional connection (40), relevance to the theme of home in The Gambia (40) and visual quality (20). Ties are broken by the higher story score, then by a panel vote. Scores are kept on file. The panel’s decisions are final.

  10. Prizes

    First place: a US$300 home-décor gift card. Second place: a US$150 home-décor gift card. Third place: a US$100 home-décor gift card. Retailers are chosen by the Sponsor. Total approximate retail value of all prizes: US$550. Winners are announced on or about 30 November 2026.

  11. Prize terms

    Prizes are non-transferable, and no cash alternative is offered except at the Sponsor’s discretion. The Sponsor may substitute a prize of equal or greater value if a prize becomes unavailable. Any taxes or fees on a prize are the winner’s responsibility.

  12. Winner notification

    Potential winners are contacted only by direct message from the official accounts @lux__real_estate (Instagram) or @lux_real_estate (TikTok). A potential winner must reply within 72 hours and may be asked to confirm eligibility and identity. If a potential winner does not reply in time, is ineligible or declines, an alternate may be selected. The Sponsor will never ask a winner for a payment, card or bank details, or a password. Report any account that does.

  13. Publicity

    Except where prohibited by law, the Sponsor may announce winners by name or social-media handle on its website and social channels.

  14. Disqualification and changes

    The Sponsor may disqualify any entry or entrant that is fraudulent, uses multiple or automated accounts, is offensive, infringes anyone’s rights, or breaks these rules or a platform’s rules. If the promotion cannot run as planned for reasons beyond the Sponsor’s control, the Sponsor may modify, suspend or cancel it and award prizes from eligible entries received before then.

  15. Limitation of liability

    To the extent permitted by law, entrants release the Sponsor, Lux Creation Group and their partners from liability for any loss, injury or damage arising from participating in the promotion or accepting or using a prize, and the Sponsor is not responsible for lost, late, incomplete or technically corrupted entries or for platform outages.

  16. Privacy

    Personal information is used only to run this promotion, contact winners and deliver prizes. It is not sold and is not used for marketing unless you separately agree.

  17. Governing law

    These rules are governed by the laws of the State of California, USA, without regard to conflict-of-law principles, except where the law of the entrant’s place of residence requires otherwise.

  18. Winners’ names

    For the winners’ names, email realestate@luxcreationgroup.com after 7 December 2026.

Last updated 7 October 2026.